Guide

Make a launch video with Claude Code

You can ask Claude Code for a launch video the way you ask it for a feature. It writes the script and every click, and StageMaster films your app and voices it.

What you need

• A Mac with Apple Silicon and macOS 15 or later.
• StageMaster. It is free: download it here.
• Claude Code, with the StageMaster skill. It teaches Claude Code to write lines and clicks and to run the app. Install it once in Terminal:

  mkdir -p ~/.claude/skills && curl -fsSL https://getstagemaster.com/assets/agent/stagemaster-skill.tar.gz | tar -xz -C ~/.claude/skills

  Using Codex? Add these instructions to your AGENTS.md.
• Your app, open in its own window.

Six steps

1. Let StageMaster record and click. The first time you open it, macOS asks for Screen Recording and Accessibility. StageMaster needs both: one to film your app, the other to move the mouse and type.
2. Open your app. Put its window where you want it, and leave it there. StageMaster films that one window.
3. Ask Claude Code for the video. Say what it is for, how long it should be, and what it should show.

   Make a forty second launch video for our new export feature with StageMaster. Open on why exporting used to be slow, show the three clicks it takes now, and end on our website. Use a warm British voice.

4. Keep your hands off the Mac. Claude Code voices the lines and rehearses the clicks. Then StageMaster counts down from three and records one take.
5. Watch it, and ask for changes. A different sentence, a slower click, another voice. Claude Code changes that part and records again.
6. Export it. You get an MP4. Upload it to YouTube from the app, or put it on your launch page.

Do you use Codex? It works the same way.

Tips for a good launch video

• Open on the problem. The first line says what is hard today. Then show how your app makes it easy.
• One idea per line. Short lines sound natural, and they are easy to change.
• Start from the same place every time. Ask Claude Code to reset your app at the start, so every take begins the same way.
• Keep it short. Thirty to sixty seconds is enough for a launch post.